Loved by its customers but unknown to many

Dunelm is loved by its customers but unknown to many. We developed a tactical campaign idea that would capture the magic of shopping at Dunelm.

Promoting Dunelm’s range of sleep products, we introduced…The Sleep Sheep

Project Outcome


We created a family of sheep, each aligned to a product area and brought them to life through TV, digital and print.


  • 2.15 million twitter impressions
  • 300,000 hits on Youtube
  • 1.2 million incremental Facebook reach