Share the journey campaign

In 2016 we developed the Share the Journey campaign for Caritas Internationalis and have been working with Caritas to develop the campaign ever since.

Our brief was to raise awareness and understanding of the global migrant issue and to challenge myths and perceptions in order to encourage a greater culture of encounter between migrants and communities.

Project Outcome

Creation

We created a website and downloadable toolkit with the focus in 2019 on sharing and creating art.

Results

The Share the journey campaign has so far generated 70% uptake amongst over 120 countries versus a norm of just 40%. It continues to form the main campaign for this global charity.